Destroying the 7 Myths of B2B Social Media
B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or...
View ArticleThe Reality of Competition in a Maturing Social Marketplace
Interview with Steve Lundin from Big Frontier when I was in Chicago for a presentation of The NOW Revolution. We discuss: Competition and social media gurus, wheat, and chaff; The future of Twitter...
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The 3 Keys to Social Influence
This is an interview I did with Klout for their Klout Stars series, where they ask “influencers” about their background in social media. 1. How did you get started in social media? I was originally a...
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6 Takeaways From 23 Years as a Consultant
This is an interview I did for my friend Debra Ellis for her blog series Lessons Learned and Learning. I write a lot about the importance of humanization here at C&C, so in an effort to follow my...
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Treadmill Desk and Multi-tasking
Here’s video proof of my new treadmill desk. I like it a lot. I have significantly more energy in the afternoons, and while I’m not logging a ton of miles (too much travel inhibits usage), I figure...
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B2C Facebook Results Are 30% Above Average on Sundays
Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et...
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Will You Abandon Your Friends to Seek Real Relevance
(video production by my friends at Candidio. Fast, inexpensive video editing and production. Check em out!) Excerpted from the video: I was happy to interview Brian Solis, a futurist, new media...
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26 Truths About Me and Convince and Convert
For a long time now, I’ve been writing about the power of the “Social FAQ.” It’s a simple premise, really. If you want to garner trust and overcome objections, proactively answer the questions that...
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IBM’s Watson Engages Customers with Youtility
This week, 3500 people descended on the town of Nashville (well, actually on the Opryland Hotel, a city unto itself) for the IBM Smarter Commerce Summit. Our own Jay Baer was the host of this 3-day...
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Can You Trust Anything Mashable Says
Social Media Controversies Addressed, Fresh Each Week In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Mashable’s new Brand Lift program, whereby brands can work with...
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3 Amigos of Content Marketing and a Muy Bien eBook Strategy
Image via BigStockPhoto.com Lee Odden. Ann Handley. Jay Baer. I read their books and blogs. I hope you do too. Because they’re so generous with their ideas, all three were a big help to me before I...
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9 Big Personal Branding Changes I Just Made
It’s been a big month of launches, and more on the way (including a brand new Convince & Convert, and an amazing Social Pros eBook.) So far, my new Kindle/Nook eBook Youtility for Accountants has...
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The time I spent the World Series in handcuffs
We take for granted our ability to text, tweet, Instagram, Snapchat, and email at a moment’s notice. Our hyper-connectedness seems altogether natural, but it wasn’t THAT long ago that we were unable to...
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Does Your Content Marketing Pass the Mom Test?
Image via BigStockPhoto.com Today, I had the honor of delivering a keynote address to more than 3,000 content marketers at the Content Marketing World 2015 event in Cleveland. For the first time in my...
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Marketing Lessons from The World’s Most Interesting Brands
This is episode one of a brand-new series we’ve started here at Convince & Convert called Talk Digital to Me. We spend a LOT of time here working with big, amazing companies all over the world,...
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5 Reasons You Need to Improve Your Team’s Collaboration Today
The number of businesses adopting (or at least allowing) virtual work is staggering. Now, if you work in a digital environment like many marketing and professional services companies do, anyone with a...
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Why Messaging Is Your Customer’s Preferred Communication Channel [Webinar of...
My daughter Annika is headed to college this fall, and she refuses to answer the phone. No, not even for dear old Dad! These days, we’ll occasionally talk on the phone when I’m out on the road—but to...
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Why Is Social Media Measurement So Hard?
It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure...
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Why Do So Many People Recognize the Jay Baer Brand?
Seth Price and I wrote (and designed) a book together. He and I just got our buddy Jay Baer online to talk about its topic: personal branding. ‘Twas a quickie and a fun little three-way interview....
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This Is Why I Still Write Books
“Do people even read books any more? Why spend your time on it, when you could do more videos?” Right now, these are questions that are being asked of me, and by me, as I begin the long and involved...
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